It's a platform that celebrates imagination, where weavers break boundaries and narrate their own stories through one-of-a-kind designs.
Manchaha began with a simple belief: that rural artisans are natural designers. While working closely with women weavers, Kavita Chaudhary, the Design Director of Jaipur Rugs and founder of Manchaha, noticed how the weavers have inherited a creative spirit. She recognised the artistic expression woven into their everyday lives that revealed an untapped creative voice. In 2010, this belief took form as Manchaha, a space where weavers were invited to design freely, guided by dreams, aspirations, and imagination.
Manchaha began with a simple belief: that rural artisans are natural designers. While working closely with women weavers, Kavita Chaudhary, the Design Director of Jaipur Rugs and founder of Manchaha, noticed how the weavers have inherited a creative spirit.
Since its inception in 2010, Manchaha has been a pioneer in sustainable design. The initiative started as an experiment to utilize leftover materials, allowing weavers to use these resources creatively. It is an example of sustainable production, where reuse and revival turn waste into art, making the problem its own solution. This approach has not only contributed to reducing waste but has also brought local design aesthetics to a global audience.
The hands of our weavers know how to give a second life to what was once left behind.
The Heartfelt Journey Of Manchaha And The People Who Shaped Its Story.
Naya Savera is a handwoven rug by Divya, capturing a storm and its aftermath with umbrellas, flowers, and rain vessels, symbolizing hope, resilience, and the promise of a new morning.
Kadam is a handwoven carpet by Sundariji, depicting life’s unique journeys through footsteps, lines, and a subtle setting sun, symbolizing connection and shared human experience.
Design Director, Jaipur Rugs
Kavita Chaudhary, Design Director at Jaipur Rugs, reimagined rug-making by giving artisans complete creative freedom. She believed that every artisan is an artist. This unwavering belief helped rural weavers break perceived boundaries, turning them into global designers with their one-of-a-kind artworks. Under her leadership, Manchaha has won over 23 national and International design awards, celebrated for its artistry, sustainability, and storytelling.
"Give artisans freedom, and they will weave their soul into every thread." – Kavita Chaudhary
"I believe that if we can provide dignity, respect, and opportunity to our artisans, they will create magic. Our foundation is not just about preserving tradition it's about empowering people to write their own success stories."
You invest in people, skills, healthcare, heritage and hope. From every home we reach to every loom we light up, your participation creates ripples of change that last generations.
