Jaipur Rugs is a trademark of quality and design that is renowned across the world. Bringing together the 2500 years-old weaving tradition with state-of-the-art attention to sustainability and design, it is the original Indian rug, made contemporary.
In the 16th century, artisans working in the Jaipur area adopted Persian weaving techniques and reinterpreted them according to their own creativity. A unique style of carpet weaving was born. Today we follow the same virtuous procedure to make our rugs
Our carefully selected wool becomes yarn in the hand of the Kateare, artisans that favor in stride together, remove dirt and knots and finally channel centuries of Indian tradition on a charkha, a spinning wheel.
Yarn is wound on a wheel-like frame, and dipped and kept into boiling hot vats of dye to embed its intended color, then hung to dry in the sun. At Jaipur Rags, we dye yarn to over 2000 colours
Following a millennial tradition coming from Persia, weavers sit down at the loom and spend up to one year handknotting their patterns, line after line, with meticulous attention to detail.
Washers methodically pour water and a mild cleansing solution to pull out the dirt that every carpet has attracted. Each stroke flushes out what is unnecessary and at the same time increases the strength of the underlying knots.
Gulzarash is a specific technique that translates to "Smiling the flower", since it was originally used to create a high-low effect that made the flower patterns pop out. Today it is used to highlight motifs or patterns, but also to create a textural effect.
The masterpieces in our collections are the handknotted rugs. If you turn one upside down, you will notice countless tiny knots looking like pixels in a photograph. The more knots you see fitting in a square inch, the longer it took for the artisan to weave the rug, the more precious the rug.
Dhapha Ji began weaving carpets out of necessity rather than passion, finding the craft initially challenging. However, through dedicated learning and support, she developed into a skilled innovator and award-winning artist.
Though she believed her lack of formal education was a barrier to success, Chelu Ji's powerful determination earned her the role of a warehouse in-charge with Jaipur Rugs. With her earnings, she has since transformed her life, replacing her long daily walk with a bike and turning her humble hut into a solid brick house.
Shanti Devi turned deep suffering into a powerful weaving movement. Her compassionate leadership now uplifts an entire community of artisans.
You invest in people, skills, healthcare, heritage and hope. From every home we reach to every loom we light up, your participation creates ripples of change that last generations.