Jaipur Rugs Foundation (JRF) was founded in 2004 by Nand Kishore Chaudhary (NKC) under the Rajasthan Public Trust Act. Jaipur Rugs group is known globally not just for exquisite rugs and other home furnishing products but also for its unique and inclusive business-development model that links grassroot artisans with world markets.



We frequently conduct ground surveys and mobilization activities in order to Gather a better idea of the requirements necessary at the grassroot level. The focus is mainly to build awareness and to motivate artisans to actively participate.


Mobilization and surveys are usually done in the form of small promotional campaigns. Afterwards, the JRF team plans for the execution of the initiative, which is mostly related to training and skill development.


Providing sustainable employment is the most crucial part of our efforts. We regularly conduct Weavers Engagement programs, health camps, artisan cards, and more in order to keep the morale of weavers high and to make them self-sustainable.

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