Jaipur Rugs Foundation (JRF) is a Trust established by Mr Nand Kishore Chaudhary, the Founder of JAIPUR group. JAIPUR is known for its inclusive carpet value chain that links grassroot artisans with global markets. The overall work mandate of JRF is to reach out to remote rural areas and transform the lives of underserved communities, especially women, thus enabling them to start weaving not just rugs but also their own lives. Such transformational journey traverses through two focus verticals of JRF – enterprise development and social development. The enterprise development vertical focuses on the economic well-being of the artisans and their communities through skill training and sustainable livelihood support. The social development vertical focuses on their social well-being through field interventions, facilitation and linkages.

JAIPUR SOCIO-ECONOMIC DEVELOPMENT MODEL

The unique socio-economic development model of JAIPUR is a topic of constant reference by a wide array of stakeholders. It carries immense potential for scaling and replication through innovative partnerships among the government, corporates, social enterprises, civil society, impact investors, academia and media.