ENGAGE. DEVELOP. SUSTAIN

Jaipur Rugs Foundation (JRF) is a Trust established by Mr Nand Kishore Chaudhary, the Founder of JAIPUR group. JAIPUR is known for its inclusive carpet value chain that links gravssroot artisans with global markets. The overall work mandate of JRF is to reach out to remote rural areas and transform the lives of underserved communities, especially women, thus enabling them to start weaving not just rugs but also their own lives. Such transformational journey traverses through two focus verticals of JRF – enterprise development and social development.

 

ENGAGE

JRF conduct ground surveys and mobilization activity which are mostly in form of small promotional campaigns, focus is mainly to build awareness and motivate them to active participation.

DEVELOP

After the mobilization and survey is done the JRF team plans for the execution of the initiative, mostly they are related to Training and Skill development

SUSTAIN

This is the most crucial part, so we conduct programs like “Weavers Engagement”, Health Camps, Artisan cards, etc to keep the moral of weavers high and to make them self sustain.

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