World Happiness Foundation
In a step toward elevating individual and collective well-being, it is essential to drive forward a narrative where self-awareness, mental health, consciousness, and the holistic well-being of artisans are prioritized, not only for their own growth but for the advancement of individuals and communities.
This program focuses on fostering holistic well-being among artisans by emphasizing self-awareness, mental health, and emotional resilience. Through a people-centered approach, it seeks to support individual growth while strengthening communities and contributing to a more balanced and sustainable future. Grounded in principles of happiness and well-being, the initiative aims to create a positive ripple effect that extends beyond individuals to society at large.
The Happiness Project is a 12-week journey of inner awakening designed for artisans associated with Jaipur Rugs Foundation (JRF). Launched on 30th June 2025, in collaboration with the World Happiness Foundation (WHF), the initiative embodies a shared vision of universal happiness and holistic well-being. The project began with 80 artisans, divided into two groups of approximately 40 each, an intervention group and a control group. The intervention group completed their 12-week journey, and on 3rd November 2025, the project was officially launched for the control group, marking the next phase of this transformative initiative.
The project showed that emotional well-being and self-regulation can be effectively addressed in field settings. Artisans participated openly in sharing circles, speaking about everyday experiences that many had never shared before. These sessions created a safe space for listening, trust, and emotional expression, and were described by participants as a new and meaningful experience.
Meditation practices helped participants feel more grounded and present, allowing time to pause and reflect. The project also strengthened relationships across the organization, bringing artisans, field teams, branch managers, and head office staff closer together.
The initiative helped assess field readiness and highlighted the need for regular spaces for sharing and reflection. Over the course of the project, positive changes were observed across all groups involved, showing the value of continued focus on emotional well-being in community programs.
Beyond the Classroom is an immersive learning programme that invites students to step outside academic spaces and engage directly with craft, culture, and community. In a time shaped by screens and digital distance, the programme offers a chance to learn through lived experience, observation, and meaningful exchange. By spending time with artisans, materials, and local community, students gain a deeper understanding of making, tradition, and the social worlds that shape the future of education.
Explore Project Maitree and how it strengthens artisan communities through education, healthcare access, and social development initiatives across rural India.
Eye check-up camps to address vision-related issues and distribute glasses.
Training programs to teach the art of hand-knotted rug weaving, including specific skills like carding and spinning.
Beyond the Classroom is an immersive learning programme that invites students to step outside academic spaces and engage directly with craft, culture, and community. In a time shaped by screens and digital distance, the programme offers a chance to learn through lived experience, observation, and meaningful exchange. By spending time with artisans, materials, and local community, students gain a deeper understanding of making, tradition, and the social worlds that shape the future of education.
Explore Project Maitree and how it strengthens artisan communities through education, healthcare access, and social development initiatives across rural India.
Eye check-up camps to address vision-related issues and distribute glasses.
Training programs to teach the art of hand-knotted rug weaving, including specific skills like carding and spinning.
Dhapha Ji began weaving carpets out of necessity rather than passion, finding the craft initially challenging. However, through dedicated learning and support, she developed into a skilled innovator and award-winning artist.
Though she believed her lack of formal education was a barrier to success, Chelu Ji's powerful determination earned her the role of a warehouse in-charge with Jaipur Rugs. With her earnings, she has since transformed her life, replacing her long daily walk with a bike and turning her humble hut into a solid brick house.
Shanti Devi turned deep suffering into a powerful weaving movement. Her compassionate leadership now uplifts an entire community of artisans.
It is the story of Krishna Ji of Manpura whose life transformed when Jaipur Rugs recognized her talent and provided fair opportunities, opening doors to travel, financial security, and a deep sense of pride in her craft.
Though she believed her lack of formal education was a barrier to success, Chelu Ji's powerful determination earned her the role of a warehouse in-charge with Jaipur Rugs. With her earnings, she has since transformed her life, replacing her long daily walk with a bike and turning her humble hut into a solid brick house.
You invest in people, skills, healthcare, heritage and hope. From every home we reach to every loom we light up, your participation creates ripples of change that last generations.
