History of Hand knotted in India
The riches of Indian art are known to the world since time immemorial. The Indian art today sees an amalgamation of cultures, traditions and techniques. The art of hand knotted carpets originated in Persia during the Bronze Age. Around 500 years ago, this art was introduced to India by the Mughal Emperors, who went on to become the most powerful rulers of India. In the cradles of the Indian subcontinent, this art found its renewed identity, and in no time, the Indian carpets became a symbol of pride, prestige and glory. However, this period of glory wasn’t to last for long. In the late 18th century, the industrial revolution spread rampantly across the globe, and the art, which was exclusive to the skilled, soon became imitable.
The crisis: the decline of the 500 year old tradition.
Over 10 million craftspeople form part of India’s living heritage, practicing unmatched hand skills. Traditional crafts symbolize the cultural identity of human civilization, while each handmade product has an identity of its own. Mechanized mass production is endangering the timeless traditional craft forms by killing human creativity. Consequently, artisanal communities are forced to abandon ancient family traditions as they are deemed ‘worthless’.
Our goal is to bring positive sustainable change in lives of artisanal communities, to provide a life of happiness and dignity.
Why rug weaving
As it does not demand massive infrastructure, the practice of rug-weaving seeks to keep women, our primary employees, away from forced labor and migration by empowering them with economic independence through sustainable livelihoods at their doorsteps.
This looks like a carpet, an exquisite carpet, but don’t merely get mesmerized by its looks – for it is food, electricity and school fee for thousands of artisans in India.
It is Durga Devi’s hope to build her child’s future.