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Case Study:
REVISITING
VALUE CHAIN INITIATIVES: INSIGHTS FROM THE
BASE-OF-THE-PYRAMID PERSPECTIVE
Empowering Weaveis as Innovators with ICT Mediation in the Supply
Chain
IN- HOUSE FOCUS
NEWS
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Health Camps for weavers' communities in
rural India :-
JAIPUR & its partners offer regular free medical
services to villagers below poverty line
Sunday, 13th November 2011, JAIPUR Rugs Foundation (JRF)
and SMD Hospital, one of the biggest private hospitals
in the capital of Rajasthan state, have organized a
one-day health camp in Maid village near Jaipur city and
have assisted more than 500 poor people with free
medical services.
More than 1000 people present in the camp, 15 doctors
and health professional volunteers and 501 poor people
who were offered more than eight types of medical
services: this was the impact of the third health camp
organized in 2011 by JAIPUR Rugs Foundation and two of
its partners: Jaipur Rugs Company and SMD Hospital. 200
of the patients who received free medicines, token cards
for free chirurgical interventions or medical
consultations were JAIPUR weavers which craft
high-quality rugs and carpets for home makers in 25
countries.
“JAIPUR's mission is to empower artisans in the carpet
industry while connecting them with global markets
through high-quality products they create, but for this
empowerment to be sustainable, in the reality of rural
communities, there is first a need to improve the
quality of life of people living in rural India. This
health camp is part of JAIPUR's efforts to improve the
socio-economic status of the artisans through partnering
with stakeholders for educational, health or rural
development programs.” explains Yogesh Chaudhary,
Director at JAIPUR.
JRF is taking support from its stakeholders to organize
3-6 health camps a year for villagers below poverty line
who don`t have access to proper medical services and are
living in the communities of the 40,000 artisans of
JAIPUR. One month prior to each health camp, JRF deploys
dedicated staff to visit each and every house in the
village where the camp is going to be organized in order
to extract the details of the patients and to create
awareness in the local language
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JRF to participate in GSBI : August 2010 :- Jaipur
Rugs Foundation (JRF) has been selected to participate
in this years’ Global Social Benefit Incubator program
at Santa Clara University, California. It is an
intensive residential program beginning from August 15
through August 28, 2010. The expectations from this
program are to develop skills and strategies in the
areas of marketing, finance, business planning and
organizational capacity planning.
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Blood Donation Camp : July 2010 :- >A blood donation
camp was organized by Jaipur Rugs Foundation (JRF) on
July 17th, 2010 in the JRF campus in collaboration with Santkoba Durlabhji Memorial hospital. It drew
enthusiastic participation from the employees of both
JRF and Jaipur Rugs Company, a leading carpet
manufacturing and exporting firm. A total of 50
employees registered for the camp and each person
donated around 450 ml blood. The camp was complemented
with an awareness program for the employees regarding
better food and health habits. All the blood donors were
provided with refreshment and souvenir.
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Van Mahotsav Celebration : July 2010 :-
Jaipur
Rugs foundation celebrated VanMohatsav in Thanagazi
block of Alwar District, Rajasthan during the first week
of July 2010. The main objectives of this initiative
were to:
• Create awareness among the community about the
importance of plantation, nuances of deforestation in
the present context of reduced rainfall in the area,
depleting ground water, problem of soil erosion
increasing, agricultural land getting converted into
deserts, etc.
• Sensitize people towards environment protection
through collective action.
Native plants viz. Shisam, Bel patra and Gulmohar were
selected for distribution and plantation. A total of 500
saplings were planted in 9 villages covering 43 SHGs on
the occasion.
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MoU with IRMA : 16 March 2010 :-
Signed MOU between Jaipur Rugs Foundation & IRMA
(Institute of Rural Management, Anand) This Memorandum
is to enrich research, capacity building, evaluation and
other collaborative efforts of mutual interest through
the development, modeling and sharing of best practice
in teaching and learning on indigenous matters.
More...
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30th April, 2008: JRF Scores on Google Page Rank :-
Google is now running its latest
Page Rank update. JRF’s website
http://www.jaipurrugs.org
has moved from a page rank of 0 to a page rank of 3 and
other websites that we manage have also witnessed their
page rank increase this morning. As noticed in the past,
the update usually takes a couple of days to settle, so
do not get too ecstatic because the Page Rank scores
might still change.
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21st April, 2008: Working for women empowerment and
eradicating social injustices :-
In its lieu of encouraging weavers to live a better life
through stable employment, Jaipur Rugs Foundation
discovered that women in many villages were willfully
adopting carpet weaving as an occupation. Many of these
have been abused, harassed at some point of time,
starved and exploited due to umpteen reasons. By
encouraging and regular counseling, these women have
been able to see a ray of hope
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1st March, 2008: New website launched :-
Trustee of Jaipur Rugs Foundation
and Chairman of Jaipur Rugs Company Pvt. Ltd & Jaipur
Rugs Inc., Mr. Nand Kishore Chaudhary has a website
dedicated to his enthralling 30 years of experience in
the industry. The website covers his professional and
personal fronts. For more details about the founder,
visit
www.nkchaudhary.com
OUTSIDE
FOCUS NEWS
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Article in Jeevan Pipasa
: 25 Sep. 2010
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Rural Business Hubs
RINVC ,Delhi,
The Union Minister of Rural Development and Panchayati
Raj Dr. C.P.Joshi today informed the Rjya Sabha that the
aim and objective of the Rural Business Hubs scheme is
to usher in prosperity to the rural areas of the country
by providing technical support and marketing linkages to
rural products/producers, to promote rural
industrialization, to diversify rural enterprises and to
augment non-farm rural employment. It also aims at
providing economic and social development in the rural
areas, the entire process being mediated/facilitated by
the empowered PRIs.
In reply to a written question the Minister said the RBH
scheme works on 4-P (Public-Private-Panchayat-Partnership)
and is applicable to all the BRGF districts (including
those in Andhra Pradesh) and all the districts of the
North Eastern Region.
According to the information available, Beaded charger
and coasters, cushion cover, duvet cover, lumber
cushion, throws, pillow cover have been exported to USA
and New Zealand by M/s. Alacrity Exports, Jaipur,
Carpets were exported to USA and Greece by Jaipur Rugs
Foundation, Jaipur.
For more
details :http://www.internationalnewsandviews.com/2010/08/rural-business-hubs
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Indian social entrepreneurs go global
Rajiv
Tikoo Posted: Tuesday, Apr 13, 2010 at 2206 hrs IST:
New Delhi:
Young social entrepreneurs from India are now making
their mark globally. As many as five Indians figure in
the list of 23 entrepreneurs selected for the global
social benefit incubator (GSBI) enterprise-building
programme at Santa Clara University, US. Most
entrepreneurs are targeting customers at the base of the
pyramid.
While a few
entrepreneurs are harnessing renewables, others are
making affordable devices for underserved markets.
Rajnish Jain of Avani India supplies cooking gas
extracted from pine needles to people in Uttarakhand at
the same cost as subsidised LPG while Somnath Pyne of
the Force for Rural Empowerment and Economic Development
helps people cultivate Jatropha in areas adjacent to
railway lines. Vivek Gupta of Saran Renewable Energy
generates electricity from dhaincha, a plant grown in
waterlogged land, with the help of a biomass
gasification system.
While Anita
Moura of Solar Ear employs physically-challenged people
to make solar powered hearing aids, Devendra Shukla of
Jaipur Rugs Foundation serves around 40,000 artisans in
tribal areas by offering them integrated supply chain
management services, including market linkages.
For more
details :
http://www.financialexpress.com/news/Indian-social-entrepreneurs-go-global/605314/
- The
Week may 17 2009
Road
to recovery : As the worst seems to be over, the economy
is set to rebound
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Journal of International Affairs
December 24, 2008:
Management Guru Discusses 'Creative Capitalism'
C.K. Prahalad is a management thinker and author of the
best-selling The Fortune at the Bottom of the Pyramid: I
am very interested in opportunities that incorporate the
poor at the bottom of the pyramid into the global supply
chain, not just at the local level. For example, I am
writing a case study of an Indian company called Jaipur
Rugs. They receive wool from as far away as Australia,
New Zealand, China and Argentina. It is then blended
with wool from Rajasthan in India. 40,000 women in rural
India create classical and contemporary handmade carpets
that are then sold in the United States. This is the
ultimate global supply chain, where the poor are woven
into the supply chain. This is the democratization of
commerce.
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Gulf Weekly
19th August, 2008:
Potential at bottom of pyramid
According to Deutsche Bank, the volume of micro-finance
loans hit $25 billion in 2007, up from $4 billion in
2001, with another $250 billion still needed. The bank
expects private investors, drawn by the sector's social
mission, stable returns, low default rates and potential
as a diversification play, will be pouring $20 billion
into micro-finance institutions in 2015 - ten times more
than they did in 2006. "India has a vast experience in
the area of micro-financing, which has contributed to
the development of families belonging to low income
groups," Bahrain's Minister for Social Development
Fatima Al Balooshi says.
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Financial Express
4th August, 2008:
Global Compact delists 39
Indian firms for integrity reporting failure
The United Nations Global Compact office has desisted
630 companies, including 39 Indian companies, as part of
its Integrity Measures for failing to communicate
progress in following its principles on social and
environmental responsibility
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The Times of India
25th July, 2008:
Teach India: Out of work & into class
Not too long ago, this village had child workers, even
bonded child labour, and the enrollment in schools
rarely went beyond 60%. Now Proddatur, in Ranga Reddy
district's Sankarpally mandal (35 km from Hyderabad),
boasts 100% enrollment.
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The Hindu
16th July, 2008:
Export councils should vouch for child labor-free
status, says panel
In a communication to the Union Textile Minister and the
Chief Secretaries of the States, Commission chairperson
Shanta Sinha said: “Children are being employed by many
informal and household sectors. Newer forms of child
labor are being discovered everyday by media and social
activists. Many children are recruited as bonded
labor.”
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