The JRF story




“Trust is one of the hardest things to gain and easiest to lose. It is the basis for all relationships – personal and professional. Earning the trust of employees and customers is one of the most difficult yet extremely important aspects of business.”


-Nand Kishore Chaudhary

Founder- Jaipur Rugs


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 Jaipur Rugs Foundation originated as a seed in the mind of our founder Mr. Nand Kishore Chaudhary. His divine thoughts and ideologies laid the concept of a unique socio-economic model based on a very pure linkage between the grassroots’ community and the international markets.

This integral part of Jaipur Rugs Group was then founded in 2004 under the Rajasthan Public Trust Act. Jaipur Rugs Foundation frequently conducts ground surveys and mobilization activities at the grassroots level to gather a clear insight about their necessities. The focus is mainly to build awareness and to motivate artisans to actively participate.


‘Engage-Develop-Sustain’ is the crux of the Foundation. The real ‘foundation’ of our foundation is the grassroots artisans. JRF lives, breathes and works for the betterment of their lives and future. ‘Transforming Lives, Creating Smiles’ is the dictum we live by. We do not thrive on merely providing an employment for income’s sake, but we build connections. We create bonds connecting hearts with the grassroots. Community happiness is our top priority!


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