About Jaipur Rugs Foundation

To create a society where equality, justice and peace prevail through socio-economic development opportunities for all


To serve as a social innovator promoting the cause of artisans by providing them with decent work opportunities and lead them towards their socio-economic well-being

nand kishore chaudhary-Jaipur rugs foundation

The visionary

The man who revolutionized traditional carpet industry in India, NK Chaudhary established JRF to enable economic prosperity among destitute communities. Starting with one vision, two looms and an extraordinary journey, he was able to connect people around the world with the timeless craftsmanship of Indian artisans. Through the coming years, he developed a network of more than 40,000 artisans spread across five states, who today work with dignity.

Who we are?

Jaipur Rugs Foundation was born in 2004 as a non-profit organization. Built on the bedrocks of love and compassion, our work is to engage communities to develop their creative capacities and sustain them as a part of an entire movement of empowerment.

jaipur rugs foundation purpose

Why it matters?

Gender equality jaipur rugs foundation

Gender Inequality

Most of the artisans we work with are women – the invisible segment of the rural population. We enable economic independence to women working at home and help them assert their rights.

escape the precincts of poverty and hunger-JRF


Addressing the global need and opportunity – we empower artisans to escape the precincts of poverty and hunger by creating sustainable market-based solutions for the sub-altern.

The crisis: decline of the 500 year old tradition

Over 10 million craftspeople form part of India’s living heritage, practicing unmatched hand skills. Traditional crafts symbolize the cultural identity of human civilization, while each handmade product has an identity of its own. Mechanized mass production is endangering the timeless traditional craft forms by killing human creativity. Consequently, artisanal communities are forced to abandon ancient family traditions as they are deemed ‘worthless’.


Our goal is to bring positive sustainable change in lives of artisanal communities, to provide a life of happiness and dignity.

purpose of rug weaving-JRF

Why rug-weaving?

As it does not demand massive infrastructure, the practice of rug-weaving seeks to keep women away from forced labor and migration by empowering them with economic independence through sustainable livelihoods at their doorsteps.

This looks like a carpet, an exquisite carpet, but don’t merely get mesmerized by its looks – for it is food, electricity and school fee for thousands of artisans in India.

It is Durga Devi’s hope to build her child’s future.

Durga Devi’s hope to build her child’s future-JRF

Our presence

JRF is currently working in five Indian states namely Gujarat, Rajasthan, Uttar Pradesh, Bihar and Jharkhand. We are supported by a core team of development professionals and field functionaries. In addition, interns and volunteers from premier academic institutions are constantly involved in spearheading various activities undertaken by the foundation.

Our presence in india-JRF

Our partners

JRF is supported by brilliant minds and generous hearts. Our progress would not have been possible without them.

JRF Partners-British Council
JRF Partners-Jenny Jones Rugs
JRF Partners-Jaipur Rugs
JRF Partners-NSDC
JRF Partners-Ministry Of Rural Development
JRF Partners-Jeevika
JRF Partners-CEPC
JRF Partners-CORO
JRF Partners-Handicraft And Carpet Sector Skill Council
JRF Partners-Pravah
JRF Partners-SIDBI