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The carpet industry is very fragile and disorganized.
The workers in this industry do not have access to
proper training, markets or any sorts of development.
There is a desperate need to address this issue with the
right set of actions. For any company, a corporate
social responsibility represents its accountability to
the community that it serves. It prophesizes the idea of
taking the community and its stakeholders together with
each step of progress. The existence of Jaipur Rugs
Foundation is based on bridging a rural artisan to its
customer. The art of carpet weaving is very ancient
therefore the responsibility of keeping this tradition
alive becomes even more vital.
When we started laying the bricks for this foundation,
we all had dreamt of this day wherein we could take each
artisan by hand and prove him that he can sustain a
stable lifestyle. John Maxwell once quoted, ‘A great
leader's courage to fulfill his vision comes from
passion, not position.’ We are driven by the passion of
bringing a revolution; a passion of making rural lives
different and worthy living. We not only empower but
also encourage the skills of entrepreneurship amongst
the rural weavers so that they can establish themselves
and contribute in every way to this industry.
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