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The carpet
industry is very fragile and disorganized. The artisans
in this industry do not have access to proper training,
markets or any sorts of development. They are being
exploited by the non value-adding members in the value
chain. There is a desperate need to address these issues
with the right set of actions. The existence of Jaipur
Rugs Foundation is primarily to organize the rural
artisans to form enterprises. JRF also aims to connect
the real carpet producers, the rural artisans with their
end customers based globally. The art of carpet weaving
is ancient. Therefore, the responsibility of keeping
this tradition alive becomes even more vital.
When we started laying the groundwork of this
foundation, we all had dreamt of this day, wherein we
could take each artisan by hand and prove him that he
can sustain a stable lifestyle.
John Maxwell once quoted, ‘A great leader's courage to
fulfill his vision comes from passion, not position.’ We
are driven by the passion of bringing a revolution; a
passion of making rural lives different and worthy
living. We not only empower but also encourage the
skills of entrepreneurship amongst the rural weavers so
that they can establish themselves and contribute in
every way to this industry.
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