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history
 

History

Jaipur Rugs Foundation was established with a primary objective of alleviating poverty through income enhancement. It is an attempt to provide the underprivileged communities with a sustainable livelihood in carpet weaving and other activities in the carpet value chain. Carpet weaving is one of the oldest industries in India and it is highly labor intensive, which provides livelihoods to about 2.5 million artisans. Till today, carpet weaving is largely unorganized and it is primarily rural in nature. More than 90 percent of the production is under the disorganized sector. As a result, the channels are very exploitative. By earning better wages, the artisans can lead a healthy and normal life.


Earlier known as International Research and Development Institute (IRDI), the foundation is a result of the strong desire of Mr. Nand Kishore Chaudhary, a leading entrepreneur in hand knotted carpets, to contribute back to the society. His dream is to develop a society where equality and justice prevails, altogther. JRF was established with a purpose to organize carpet-weaving artisans at grassroot level, build up their capacity so that they may have decent earnings, and lead a dignified life.


Through our continuous research and interactions with the grassroots, we discovered the following facts:
• Majority of the artisans face one of the most devastating consequences of unrelenting poverty.
• Many communities do not avail their rights to education, health and sanitation.
• Weavers are paid below the industry standards by the middlemen and are not exposed directly to the markets.
• The standard of living of the artisans is generally low and has not improved even after conventional development interventions.
• The artisans are unaware of their rights and various beneficiary schemes by the government that can aid them with financial assistance.


We work with downtrodden communities with an aim to uplift and provide them better living conditions. Our target beneficiaries are poor artisans and their families associated with carpet weaving living in rural India.

 
 

support agencies of JRF